Marketing help
Integrating with Viator is the easy part. Now you must effectively merchandise and sell tours and activities on your website. We’ve put together some helpful articles and how-to guides to help you better market our inventory on your site.
Recent articles
New product search capabilities on the Viator Partner API
We’re making it easier and faster for affiliate partners to connect to Viator’s supply We’ve recently launched a new endpoint that makes it possible...
Early-adopter PlacePass implements V2 of Viator Partner API
PlacePass sees increase in bookings after implementing v2 of the Viator Partner API PlacePass is a leading meta-search engine for travel...
10 US Trending Destinations in Spring 2021
What a year it has been. With the pandemic ruining most 2020 plans, recent news of vaccination rollouts are giving many people hope of travel in the...
Front-End Guide for API Partners
Based on our years of experience we have compiled a front-end guide for you, including UX best practices and how to optimize conversion.
New Structured Data Capabilities and Faster Response Times on Viator’s Merchant API
To enable a simpler development to our API and to improve product filtering, we are introducing a number of machine-readable fields across products, availability schedules, and booking data.
Badge of Excellence
The Badge of Excellence is awarded to experiences that have met our highest quality standards and are well reviewed by travelers.
Updates to Viator’s Product Standards
We have analyzed booking performance across all products to identify what makes a listing high quality, and we are sharing that with you.
How to use new safety features on Viator
Viator has made traveling during the COVID-19 pandemic easier by adding safety features to both the search results and product pages.
Operator Feature: Destination Kitchen
We met with Julie Cavignac to discuss how she used her passion for food, history and people to create decadent food tours in New Orleans.
How to search for products
Learn more about using Viator to search for products, such as using the search bar, selecting categories, or applying filters.

Marketing help for content partners
How Viator Shop is Changing the Link Share Game
As a content creator, you know that every second of your audience’s time is precious. With only 1.3 seconds (or less!) to capture and keep your...
Video: Using Collections in Viator Shop
Viator Shop is a great tool to help you organize all of your experience recommendations in one place, and that is made possible through Collections....
Video: Getting Started with Viator Shop
Viator Shop is your dedicated recommendations page on Viator, where you can save, organize and share all of your experience recommendations from one...
7 ideas for creating collections with Viator shop
Do you dream of turning your travel experiences and know-how into income? Create your Viator Shop! This new platform allows you to curate, share,...