Marketing help
Integrating with Viator is the easy part. Now you must effectively merchandise and sell tours and activities on your website. We’ve put together some helpful articles and how-to guides to help you better market our inventory on your site.
Recent articles
Front-End Guide for API Partners
Based on our years of experience we have compiled a front-end guide for you, including UX best practices and how to optimize conversion.
New Structured Data Capabilities and Faster Response Times on Viator’s Merchant API
To enable a simpler development to our API and to improve product filtering, we are introducing a number of machine-readable fields across products, availability schedules, and booking data.
Badge of Excellence
The Badge of Excellence is awarded to experiences that have met our highest quality standards and are well reviewed by travelers.
Updates to Viator’s Product Standards
We have analyzed booking performance across all products to identify what makes a listing high quality, and we are sharing that with you.
How to use new safety features on Viator
Viator has made traveling during the COVID-19 pandemic easier by adding safety features to both the search results and product pages.
Operator Feature: Destination Kitchen
We met with Julie Cavignac to discuss how she used her passion for food, history and people to create decadent food tours in New Orleans.
How to search for products
Learn more about using Viator to search for products, such as using the search bar, selecting categories, or applying filters.
Marketing help for content partners
8 Creative Ways to Generate Content Ideas
Finding ideas for what to write or post about on your travel blog or social media can be hard, especially when you’re not traveling 24/7. With so...
10 Tips To Make the Most of Performance Trends
In the fast-paced world of affiliate marketing, being ahead of the curve is everything. That's where Viator’s brand new Performance Trends dashboard...
5 Reasons to Add Widgets to Your Website
As an affiliate marketer, you know that generating traffic is only half the battle. Converting that traffic into bookings and revenue is the real...
Introducing Link Alert
The Link Alert tool in your dashboard allows you to actively monitor the status of your links and check if you're promoting any inactive...