Promoting your Viator Shop on social media is a powerful way to reach a broad audience and drive more bookings. Each platform offers unique opportunities to share your link effectively. Here’s a guide on where and how to share your Viator Shop link on different social media platforms.
Bio
- Profile Bio: Your Instagram profile’s bio section is a prime spot for your Viator Shop link. Use a call-to-action (CTA) in your bio text to encourage clicks.
- If you use a bio link tool for multiple links, include your Viator Shop link with a descriptive label like ‘my favorite experiences’ or ‘book my experiences’ for easy access.
Posts and Stories
- Posts: Share visually appealing posts related to your Viator Shop offerings and reference the link in your bio. Remind followers to ‘check the link in bio’ in your captions.
- Stories: Use Instagram Stories to share snippets of your Viator Shop experiences, and use the link stickers to link directly to your Viator Shop.
- Highlights: Create a dedicated Story Highlight for your Viator Shop to keep it visible on your profile. Doing so will keep your linked content evergreen!
TikTok
Bio and Videos
- Profile Bio: Add your Viator Shop link to your TikTok bio or bio-linking tool. Use a CTA to direct followers to click the link.
- Video Captions: Mention your Viator Shop in your video captions and guide viewers to the link in your bio.
Pins and Boards
- Pins: Create pins that link directly to your Viator Shop. Use high-quality, eye-catching images and descriptive text to attract clicks.
- Boards: Create a dedicated travel experiences board to consolidate and organize individual experiences. Pin your Viator Shop link to make it easy for followers to find.
Profile and Posts
- Profile: Add your Viator Shop link to the ‘Website’ section of your LinkedIn profile.
- Posts: LinkedIn is the perfect place to share longer-form posts about your experiences. Use the link to your Viator Shop throughout your posts to take advantage of the FOMO your writing generates.
YouTube
Description and Comments
- Video Descriptions: Include your Viator Shop link in the description of your travel-related videos. Use a CTA to direct viewers to check the link.
- Pinned Comments: Pin a comment with your Viator Shop link under your videos to make sure it remains visible even as viewers comment.
- QR codes: YouTube videos are often viewed on devices with larger screens, leaving phones available for secondary scrolling and research. Add QR codes to the videos that link to your Viator Shop so that viewers can easily access and book your recommended experiences on their phones.
Email Newsletters
Signature and Campaigns
- Email Signature: Add your Viator Shop link to your email signature like you would share the link to your personal website.
- Newsletter Campaigns: Link to your Viator Shop in your newsletter whenever you feature content about your travel experiences.
ManyChat
ManyChat is a user-friendly chatbot builder that allows you to create automated messaging workflows without coding. It integrates with popular messaging platforms to help you engage with your audience, promote products or services, and connect with your audience more effectively.
Automate Link Sharing
- Chatbots: Make it easy for your audience to access your Viator Shop by setting up chatbots to automatically DM your Viator Shop link to them.
- Set up ManyChat to send a DM whenever someone comments on a post, sends you a DM, or swipes up on a story.
- Since ManyChat sends the Viator Shop in a DM, it also creates an easy way for travelers to return to your recommendations when they are ready to book.
Real World Examples
@adventureseekingmomma shared an Instagram Reel of her most recent Viator experience, a breathtaking sunset sail, and encouraged travelers to book it directly from her Viator Shop.
@brightnomad turned to Twitter to showcase original photography and link to a Collection in their Viator Shop with their favorite things to do in Valencia.
@travelsandtreasuresblog used iconic images of Rome in an Instagram Story to drive followers to their Viator Shop, where they created a Collection of the best things to do in Rome.
Why they work:
- Social Proof: All three creators shared Viator Shop links to experiences that they had gone on (and enjoyed!) themselves. By sharing photos from their personal travels, they signaled to their followers that the experiences were worth booking.
- Visual Appeal: Stunning photos, engaging animations, and eye-catching designs drew followers into each creator’s world and encouraged them to explore it further by following the Viator Shop link.
- Authenticity: The Viator Shop links are shared alongside relevant travel content in all three examples. Connecting their Viator Shop to their subject matter expertise reinforces the legitimacy of their recommendations and builds trust.
Conclusion
Sharing your Viator Shop link across social media platforms can increase your reach and potential bookings. Customize your approach for each platform to engage your audience effectively and drive more traffic to your Viator Shop. Your account may be the next one we feature! Happy sharing!
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