Build a things-to-do storefront that delights your customers
Using Viator’s Merchant API, you can build a full scale, end-to-end tours and activities booking platform.
Expand your business with the Viator API
A PARTNERSHIP FOCUSED ON GROWTH & SCALABILITY
More about your opportunities
- 300,000+ products across 2,500+ destinations with millions of reviews
- Enter new markets or product categories with ease
- Translated product content & pricing in multiple currencies
SUPPORT DURING THE ENTIRE PARTNERSHIP
More about our support
- Pre- and post-integration support
- Get expert help from a dedicated Partner Success Manager*
- Track success in your dashboard
*only qualifying partners receive a dedicated Partner Success Manager
GO TO MARKET FASTER, EARN FASTER
More about integrating with Viator
- We’ve built an intricate things-to-do infrastructure so you don’t have to
- We ensure suppliers offer the best experience, so you don’t have to
- Our onboarding specialists guide you through your integration
OWN THE CUSTOMER EXPERIENCE END-TO-END
More about the experience
- Your customers transact entirely on your site
- You’ll manage customer support – we will never contact or market to your customers
- Fit our product inventory into your branded experience
What to expect during your Viator API integration
Registration
Create your Viator Partner Program account to get started
Qualification
We’ll review your application to see which program is best for you
Development
Once you qualify, you can start your development
Certification
We’ll check that everything is ready to delight your customers
Registration
Create your Viator Partner Program account to get started
Qualification
We’ll review your application to see which program is best for you
Development
Once you qualify, you can start your development
Certification
We’ll check that everything is ready to delight your customers
Ready to get started?
Our partners use our API to support their specific business requirements:
Traditional travel
E-commerce
Loyalty & redemption
Tech provider
Travel agencies
Custom
Interested in seeing more?
Frequently asked questions
Are there any qualifications for the Merchant API solution?
Yes, all applicants will be evaluated and qualified by Viator. If you do not qualify for the Merchant API, we have other API solutions that will help you grow your business.
Does Viator collect any of my customer data?
Viator does not collect any of your customer data. Because you are the merchant of record, you own the customer and the entire customer experience. We will not market to or engage with your clients in any way.
Does it cost anything to become a merchant partner?
There is no set-up fee to become a Merchant partner. However, we do require you to pay a deposit prior to making live bookings. The deposit amount will be based on your likely sales and confirmed during the qualification process.
I don't want to be the merchant of record. What are my other options?
We recommend signing up for our Affiliate API. This API solution allows you to merchandise products on your site, but your customers will ultimtely transact on viator.com and Viator will be the merchant of record. You will recieve commission for any bookings made from your site.