Badge of Excellence

What is the Badge of Excellence?

The Badge of Excellence is awarded to experiences that have met our highest quality standards and are well reviewed by travelers.

The Badge of Excellence appears on all ‘Excellent’ products on Viator and you can search for these products using our new ‘Badge of Excellence’ filter in the search menu.

badge of excellence product page
badge of excellence search results

What are Viator’s highest quality standards?

Here are some factors that make these our highest quality experiences:

  • Travelers love them. These experiences are highly rated and have a good number of reviews.
  • Top-notch flexibility. Instant confirmation, mobile tickets, our trusted cancellation policy—all the flexibility you need when plans change.
  • All the info you need. Great photos and a comprehensive description helps give you a good sense of what you’re booking.

Basically, when you see the badge, you know your clients are in good hands.

Learn more about our product and quality standards here.

Do operators pay to get the Badge of Excellence?

No. All experiences that meet our standards will receive the badge. No hidden fees or commissions here!

If an experience doesn’t have the badge, does that mean it’s not high quality?

Experiences must meet high standards to be featured on Viator. If an experience doesn’t have a badge, it simply means it is still working towards meeting our highest quality standards.