Viator’s Performance Trends
Viator’s NEW Performance Trends gathers all your must-know numbers in one easy-to-access place, delivering key metrics like visitors, bookings, gross commission, and more right to your fingertips. This means you can spend less time crunching data and more time doing what you love— creating and monetizing your content.
Step 1 – Access Performance Trends
To kickstart your journey, you can see a Performance Snapshot on the homepage of your dashboard. For a deeper dive into your data, click the “Performance” tab on the top right side of your dashboard and navigate to the Performance Trends section.
Step 2 – Understanding Your Dashboard
Performance Trends isn’t just about numbers; it provides a comprehensive view of your performance, making it easier to understand key metrics and trends and helping you refine and optimize your content strategy.
If you want a complete look at your commission data, head over to your Gross Bookings Report. There, you’ll find a detailed breakdown of your earnings, offering a complete view of your financial performance. Together, these tools work hand in hand, allowing you to improve your content strategies while getting a clear picture of your commission.
Here are the key metrics and charts you’ll find in Performance Trends:
- Gross Commission: This reflects your maximum gross earnings based on bookings made within a specific period of time to show which links, experiences, or content are helping you earn more.
- Visitors: The total number of times someone has visited an experience page through your link. This is a unique number, so if one person visited the page multiple times, it will count as one visit.
- Gross Bookings: This is the total number of bookings garnered through your links, widgets, and banners across all content.
- Visitor Conversion Rate: This is a calculated metric based on the number of bookings divided by the number of visits. It quantifies how effectively you turn user interactions into actual bookings.
All above metrics are dynamic based on the time frame and filters you pre-select.
“Over Time” Charts: This chart visualizes your visitors, bookings, conversion rate, or gross commission over time to help identify peaks, valleys, and general trends.
Experience Breakdown: This chart offers a breakdown of the performance of the different Viator experiences you promote. It helps you understand which experiences are performing well.
Pro tip: When you hover your mouse over the charts, you can see specific metrics.
Both charts are dynamic based on the time frame and filters you pre-select.
Step 3 – Analyzing Your Performance
Metrics are like the pieces of a puzzle, but understanding how they fit together is what really matters. Here are two ways to filter and analyze your performance and some best practices:
1. Time-Based Analysis:
Monthly, Weekly, or Daily Basis: Break down your performance data into smaller time chunks. This helps you spot trends and patterns. For example, you can see if you’re doing better in certain months or days of the week and adjust your content strategy accordingly.
Best Practices for Time-Based Analysis:
- Take advantage of default time period options, such as last week or last month, and instantly compare your performance with the previous period using the summary box.
- Your graphs will automatically display Year-over-Year (YoY) information if there is historical data from the previous year. This allows you to identify patterns and make informed decisions based on historical performance.
- Look for recurring patterns in your data. Are there specific days or times when your earnings or bookings tend to be higher?
- Compare your performance across different time periods to identify seasonality or trends. For example, see if your earnings are higher during holiday seasons.
2. Filtering Your Reports:
- By Destination: Narrow down your focus by selecting specific destinations, which could be a country, city, or even a region. This helps you understand how different locations perform.
- By Source Type: Identify which affiliate tools are generating your metrics. It could be Affiliate API, Banners, Links, or Widgets. This lets you know which of your promotional methods are most effective.
- By Campaign: Pinpoint which of your marketing campaigns is associated with each metric. This is especially helpful if you’re running multiple advertising campaigns.
Pro tip: Implementing campaign tracking when you create your links and widgets streamlines performance analysis. By assigning unique campaign names, you can easily track the performance of specific marketing efforts.
Step 4 – Exporting Your Data
Sometimes, you need to dig deeper into the data. Export your data by clicking the three dots in your Commission Over Time chart or your Experience Breakdown chart to export it to CSV.