Marketing help
Integrating with Viator is the easy part. Now you must effectively merchandise and sell tours and activities on your website. We’ve put together some helpful articles and how-to guides to help you better market our inventory on your site.
Recent articles
Affiliate Payments | Viator Partner API
Affiliates with Full + Booking API access can book through the Partner API and collect customer payment details using an API or an iframe solution....
Implementing Booking Questions
Currently more than 50% of Viator products contain booking questions, making the implementation of booking questions important to the development of...
Viator Partner Glossary
AAffiliate Partner A partner using the v1 or v2 API to display Viator products and availability. Unlike merchant partners, affiliate partners send...
Affiliate Attribution: How It Works
In this guide you will learn how booking attribution works for the Viator Partner Program.As a Viator affiliate, you earn commission from sales made...
Top-Converting Products
With over 300,000 experiences to choose from on Viator, we know it can be tough to filter through search results to find the best products for your...
Golden Path | Basic Access Affiliate Partners
This Golden Path may not be the only path you try out. You should follow the path that makes the most sense for your business and your site or app....
Viator’s Affiliate API: Levels of access
By default, every partner is given Basic Access, as this access level provides many partners with what they require to easily merchandise Viator’s...
Implementing age bands & pax mix
This article is designed to help merchant API partners using our V2 Merchant API correctly implement requirements for party sizes and passenger ages...
Amer Experience creator utilizes Viator widgets to capitalize on a “new type of travel business”
After a former colleague had suggested them. Lassi installed Viator widgets and banners that helped him launch his online travel business.
SafeTravels founder “makes money in his sleep” with Viator widgets and links
Chris’ life changed overnight when SafeTravels, his company that makes apps for tour groups, started getting dozens of bad reviews on the app...

Marketing help for content partners
Affiliate Links 101
As a Viator affiliate, you can earn commission by promoting travel experiences to your audience through your unique affiliate links. To reach your...
Reserve Now & Pay Later: Everything you need to know
Reserve Now & Pay Later is enabled on a majority of affiliate links! The much-loved feature for travelers helps increase your conversion rate...
New Affiliate Playbook: Maximize Earnings with the Viator Affiliate Program
Welcome to the Viator Affiliate program! We’re excited to have you on board and look forward to helping you monetize your travel recommendations....
Maximize Your Reach: Sharing Your Viator Shop on Social Media
Promoting your Viator Shop on social media is a powerful way to reach a broad audience and drive more bookings. Each platform offers unique...