The Insider's Guide to Increasing Visibility, Driving Traffic, and Maximizing Bookings

As a Viator affiliate, you can earn commission by promoting travel experiences to your audience through your unique affiliate links. To reach your earning goals, it’s essential to have a strategic approach to your affiliate marketing efforts. Whether you’re just starting out or you’re a seasoned affiliate, these tips and tricks will help you maximize your affiliate links.

How to share Viator affiliate links effectively

Placement is key, so it’s important to consider the context and content of your website or social media profile when placing affiliate links. To ensure that your links are seen by the right audience and to increase the chances of a successful booking, you should review your content in depth before deciding where to place links.
Pro tip: Placing Viator links on your top-visited pages gives you the best likelihood of converting your audience.

Pro tip: Placing Viator links on your top-visited pages gives you the best likelihood of converting your audience.

  • Include a compelling call-to-action (CTA) in your posts to encourage your audience to click on your links, such as “click the link in our bio to learn more” or “follow the link to save on your next purchase.”
  • Use descriptive, relevant anchor text (the visible, clickable text in an HTML hyperlink) and ensure that your links are properly formatted and working correctly.
  • Share your links on multiple social media platforms, including Facebook, Twitter, Instagram, and LinkedIn, to reach a wider audience. Use relevant and popular hashtags when sharing your links on social media to help your posts appear in search results and reach a larger audience.
  • Make recommendations based on your personal experience. If you’re promoting a tour or activity you haven’t had the chance to experience, explain why you’re recommending it based on your travel know-how.
  • Use Link Alert to ensure that all the experiences you’re linking to are active and that the customer experience is as seamless as possible. Keep your audience up-to-date on new experiences available through Viator to keep your affiliate links top-of-mind.

How to make sure your audience sees your links

Make sure your links are prominently displayed

Place your affiliate links on your top-performing pages. The more views your links get, the more likely you are to get bookings. You might be compelled to only add links to new content, but by adding links to existing content, especially if it has high traffic, you can boost your earning potential dramatically (and it’s far less work!). Make sure you’re inserting the links in your content where they are easily noticeable and accessible, and avoid hiding them in the middle of a long text block or in hard-to-find locations.

Pro tip: As a general rule, the more links you can add, the more likely you are to get conversions. But – there is such a thing as too many links. Sharing too many links can dilute the importance of certain experiences and lead to lower engagement, so it’s important to test this out and find the right balance for your business.

Use attention-grabbing text and graphics

Use attention-grabbing text and high-quality graphics, such as a bold headline or colorful button, to draw your audience’s attention to your affiliate links. Don’t overlook the power of high-quality imagery. Whether you’re posting on your blog or social media, make sure you’re sourcing high-resolution pictures (or taking your own!). Some of our favorite sites to find free, high-resolution images are Unsplash, Pexels, and Pixabay.

Use high-quality texts and graphics

Utilize SEO

Optimize your website and content for search engines so that your affiliate links are more likely to appear in search results when people search for related products or services. We recommend starting out with a free SEO tool such as Ahrefs, Semrush, or Google Keyword Planner.

Regularly update your website

Make sure you’re regularly monitoring your website and editing and adding links as needed. Check Link Alert to make sure all the experiences you’re linking to are active and replace links that are no longer converting with Selector. Whether you’re updating an old blog or optimizing top-visited pages, strategically place your links to maximize your earning potential.

How to convert traffic to bookings

When promoting experiences, it’s important to understand what motivates people to book these types of activities. For example, people might be motivated to book a tour or activity because of the convenience, the price, or the unique experience offered. Think about what might motivate you. If possible, speak directly with members of your audience to better understand their priorities and preferences.

Create a sense of urgency

Use tactics such as limited-time offers, countdown timers, and scarcity marketing to encourage customers to book through your affiliate links. For example, if you are promoting an experience that tends to sell out quickly, you can use the Reserve Now & Pay Later option to encourage your audience to hold their spot and take advantage of the opportunity. By emphasizing the limited availability of the experience, you can create a sense of urgency that encourages your audience to act quickly.

Promote unique selling points

One of the best ways to encourage your audience to book with your links is to use the experience’s unique selling points to help them understand the benefits of your recommendations. For example, you can highlight skip-the-line benefits, free cancellation, and Reserve Now & Pay Later as reasons to book the experiences you share.

Provide proof

Show photos and videos of the tour and experiences or relevant destinations can be a powerful way to create a sense of excitement and showcase the experience.

Pro tip: Unfortunately, you can’t download and reuse pictures of experiences from, but you can find and use related images on some of our favorite photo sites, such as Unsplash, Pexels, and Pixabay.

Build trust and credibility

Engage with your audience and build trust with them. They are more likely to book through your affiliate links if they know and trust you. To increase trust and credibility, you should provide information about the experience you’re promoting and details about why you’re promoting that experience. Also, social proof, like displaying reviews or testimonials from past customers, can help increase trust and credibility.

Track & analyze

Monitor the performance of your links to see which ones are generating the most clicks and engagement. With these insights, you can gauge the impact of your activities on your audience, identify what’s working and what’s not, and optimize your strategy for better results in your linking efforts. You can track clicks, conversions, and revenue generated from your affiliate links within your affiliate dashboard. By analyzing the performance data, you can make data-driven decisions about which experiences to promote and which ones to de-emphasize or replace.

As a Viator affiliate, you have the opportunity to tap into significant earning potential by connecting travelers to amazing experiences through your affiliate links.

By adopting a strategic approach, focusing on your target market, and following the tips and tricks outlined above, you can achieve substantial success as a Viator affiliate. We can’t wait to see what you can accomplish!