News & updates

Check back frequently to stay up to date on the latest trends, new consumer preferences and more updates from Viator.

Monitor the 2021 travel market rebound with Viator

North America is experiencing a rapid travel market rebound and the Viator team wants to help you capitalize on this trend. We’ve put together insights on the top destinations, trending tours and activities, and more.

Recent articles

Top-Converting Products

With over 300,000 experiences to choose from on Viator, we know it can be tough to filter through search results to find the best products for your...

Badge of Excellence

The Badge of Excellence is awarded to experiences that have met our highest quality standards and are well reviewed by travelers.