How Pri Delgado Grew 200K Followers and a Thriving Business Through Chicago Adventures

When Pri started creating travel videos, her goal was simple: capture her experiences and share them with others. Over time, though, she noticed something missing. “Everyone’s always sharing the standard restaurants, bars, and clubs,” Pri says. “But no one was really talking about the unique activities and hidden gems you can find. I wanted to fill that gap.”

Pri’s content evolved to feature lesser-known local experiences, carving out a niche that resonated deeply with her audience. Her efforts didn’t go unnoticed—what began as a passion turned into a platform with over 200,000 followers and a thriving Viator Shop with trusted recommendations.

An Unexpected Turning Point 

Pri’s journey reached a pivotal moment when a kayaking video she posted on TikTok unexpectedly went viral. The response was overwhelming. “A lot of people didn’t even know that things like that existed, even living in the city and growing up there,” she shares.

The success of that video revealed an untapped demand for content highlighting Chicago’s unique experiences. Building on that momentum, Pri began focusing on close-to-home adventures—bottomless brunch cruises, outdoor escapes, and activities that even lifelong Chicago residents might not have discovered.

Her approach was intentional: hook the audience immediately and guide them toward action before they scroll past. 

Curating a Trusted Viator Shop 

For Pri, sharing these experiences goes hand in hand with offering actionable recommendations. Her Viator Shop is more than just a list of links—it’s a thoughtfully curated collection of high-rated, unique activities that her followers trust.

Take the Chicago architecture cruise, for example. “I’ve never made a video about it,” Pri notes, “but it’s one of my top bookings. People trust that if it’s in my shop, it’s worth trying.”

Pri keeps her shop fresh by highlighting seasonal favorites and trending activities. “If something like the bottomless brunch cruise goes viral, I’ll move it to the top. I want people to find what’s exciting right now,” she says. By eliminating barriers between discovery and booking, Pri makes it easy for her audience to turn inspiration into action.

Data-Driven Growth

Behind Pri’s success is a sharp focus on analytics. She uses data to refine her strategy and ensure her content resonates with her audience.

“Timing matters,” she shares. “I’ve noticed Thursdays work best for me, but it’s really about observing what works and adjusting accordingly.” She also tracks metrics to monitor performance. “If in the first hour, my video’s not getting more than 250 views, I’ll make it private and try again,” she explains. “There’s no wasted content—just room for improvement.”

Pri also leverages Viator’s performance insights to identify which experiences are driving bookings. “If I see something’s popular, I know I need to highlight it again. It’s about meeting your audience where their interests are.”

Pri’s Playbook for Success

Pri’s journey offers valuable lessons for creators looking to grow their platforms and connect with their audiences:

1. Show Up Consistently
   “Post every day,” she says. “Even if it’s not perfect, showing up regularly builds trust and keeps you top of mind with your audience.”
2. Focus on the Experience
   “I’m not here to share what bikini I wore on vacation,” Pri explains. Instead, she creates content that’s actionable and relatable, showing her audience what they can do—not just what they can see.
3. Optimize for Reach
   Pri ensures her content reaches the right audience by editing directly in TikTok, targeting major metro tags instead of suburbs, and engaging with comments immediately after posting. “I never gatekeep information,” she says. “It’s all about making the experience accessible.”
4. Use Data as a Compass
   By analyzing performance metrics, Pri ensures her content evolves with her audience’s preferences. “If something isn’t working, I’ll tweak it and try again.”

Inspiring Adventures Close to Home

Pri’s story shows how creators can build thriving businesses by looking closer to home. By focusing on her own city, she’s helped her audience see Chicago in a new light—one unforgettable experience at a time.

Her success is proof that inspiration doesn’t have to come from far-off destinations. Sometimes, the greatest adventures are waiting just around the corner.