Finding experiences your audience will love is critical to your success as an affiliate. Here are the top five strategies to help you find the perfect experiences for your audience:
1. Research and understand the interests and preferences of your audience
Before you start promoting any experiences, it’s crucial to have a good understanding of your audience. What are their interests and travel preferences? What destinations are they interested in? This will help you narrow your search to experiences they’re likely to enjoy.
Gather information about your target audience through surveys and analytics tools to gain insight into their interests, preferences, and needs. You can also use social media platforms to engage with your audience and gather feedback on the types of experiences they might be interested in. This can help you stay connected with your audience, understand their preferences, and tailor your offerings to meet their needs better.
It’s also essential to keep up-to-date with current trends and events. Aligning your offerings with what’s popular and in demand can increase engagement and drive interest.
2. Browse by trending destination
If your audience is interested in traveling to specific destinations, you can browse experiences by destination. This is a great way to find experiences that are unique to a specific area.
You can easily search for experiences in the specific location your audience is interested in visiting. For example, suppose you’ve decided that Paris is a trending destination you want to share with your audience. You can browse experiences in Paris and find options like food and wine tours, cooking classes, and cultural experiences that are unique to the area. By showcasing these options, you can provide your audience with a broader range of experiences and help them plan a trip tailored to their interests and preferences.
Don’t forget where your expertise lies. Try to stick to your niche while offering different options. For example, if you specialize in European adventures, make sure you’re sharing experiences for varying levels of travelers. You might share walking tours for those looking to see everything they can in a city, food tours for your foodie followers, museum passes for your artsy followers, and more.
3. Leverage filters
With Selector, it’s easy to sift through our large supply of experiences to find the perfect ones for your audience. With filters, sorting capabilities, and over 25 product categories, you can narrow down your search to find exactly what you’re looking for.
Filter search results to show only the most relevant ones for your audience. Use Viator Selector’s exclusive Excellent Quality and Best Conversion filters, which help you find popular, top-ranked activities.
The Excellent Quality badge highlights highly-rated experiences loved by Viator travelers, while the Best Conversion badge includes experiences most likely to be booked. Combining both badges helps you curate a collection that’ll captivate your readers! Also, check out other helpful filters like Time of Day, Duration, and Specials to help you find that perfect experience for your content.
4. Look at customer reviews
Wondering if this experience is a hit? No need to guess—check out the reviews! Viator has 1,000,000+ traveler reviews covering all kinds of adventures. Take a closer look at a few and see if the reviewers’ experience matches the experience description. Ask yourself: does the experience have an adequate amount of reviews? Are the reviews generally positive?
Through customer reviews, you can analyze feedback from customers who have tried the experiences you are considering recommending.
Look for experiences that have high ratings and positive customer reviews (and a lot of them!). You can use these to gauge the quality and popularity of different experiences and select those with a proven track record of success.
5. Test & see what works
Adaptability is key in the dynamic world of affiliate marketing. Once you’ve started sharing experiences with your audience, use your Performance Trends data to guide your strategy and help you select the right experiences. If a particular category or destination is generating traffic or bookings, consider expanding your offerings in that direction.
Performance Trends offers insights into what’s working and what isn’t, so you can make sure you’re creating the right content and selecting the right experiences for your audience. Remember that interests and preferences change over time, so it’s important to regularly check your Performance Trends to see how you can adjust your strategy to meet changing needs.
Ultimately, the key to finding experiences that your audience will love is continually researching, evaluating, testing different options, and gathering feedback to better understand their interests and preferences. By following these strategies, you can provide experiences that engage your audience and boost your earning potential.