Smarter Travel Experience Recommendations Are Here
Boost conversions, streamline your catalog, and keep travelers happy—with less effort.
We know it’s not easy—choosing the top experiences from a large catalog takes time and effort. That’s why we’re introducing a more automated way to surface top experiences for your travelers—so you can focus less on manual curation and more on delivering great moments.
Viator’s new API features are designed to help you increase bookings, reduce friction, and spend less time manually selecting your catalog. Here’s what’s new, and how it can work for you.
What’s New?
🔍 Spotlight Top Experiences
Showcase top-converting experiences using exclusive Viator performance signals, so you always know which products to prioritize. No guesswork—the Top-Product tag allows you to optimize your product offerings.
👍 Drive Customer Satisfaction
Highlight products that have fewer disruptions with our new Low Cancellation tags. When you lead with experiences that have strong track records, you build confidence, loyalty, and lasting impressions.
🏷️ Merchandising Tags (No More Manual Curation)
New tags make it easy to automatically surface top-converting, low-risk experiences to your customers. That means less time spent handpicking listings—and more time focusing on strategy.
🔄 Smart Alternatives When Products Are Unavailable
When a traveler’s top pick isn’t available, you can now serve up a similar experience—keeping them engaged and more likely to book.
Real-World Use Cases
Here’s how these tools can be applied to solve everyday business challenges:
🎯 Curate Smarter, Not Harder
Use the Top-Product Tag and Cancellation Tags to filter your catalog based on what matters most to your audience—whether that’s top-converting experiences or those with the lowest cancellation risk.
🔄 Keep the Booking with Alternative Recommendations
When a product is unavailable, the Recommendations Endpoint suggests the next best option, helping you retain bookings instead of losing them altogether.
🗂️ Declutter Your Catalog
Combine the power of our new tags and the Recommendations Endpoint to streamline your offerings, prioritizing high-performing experiences and reducing redundant experiences.
Why It Matters
When you reduce friction for travelers and simplify how your catalog is managed, the result is a win-win: higher conversions, increased revenue, and a better customer experience.
And when these improvements come with minimal effort on your part? Even better.
