Smarter Travel Experience Recommendations Are Here
Boost conversions, increase earnings, and keep your audience engaged—with less effort.
We know it’s not easy—choosing the top experiences from a large catalog takes time and effort. That’s why we’re introducing a more automated way to surface top experiences for your audience—so you can focus less on manual curation and more on delivering great content.
Viator’s new API features are designed to help you drive conversions, increase earnings, and save you time selecting which experiences to highlight. Here’s what’s new, and how it can work for you.
What’s New?
🔍 Spotlight Top Experiences
Showcase top-converting experiences using exclusive Viator performance signals, so you always know which products to prioritize. No guesswork—the Top-Product tag allows you to optimize which products to highlight.
👍 Share Experiences with Fewer Cancellations
Highlight products that have fewer disruptions with our new Low Cancellation tags. When you lead with experiences that have strong track records, you build confidence, loyalty, and lasting impressions.
🏷️ Automate with Merchandising Tags
Spend less time manually selecting products for your audience—use the new tags to automatically surface the top products.
Why It Matters
When you showcase top experiences while simplifying how you select them, the result is a win-win: higher conversions, and valuable time saved.
