Turn your content
into bookings.
Widgets put real experiences in front of your audience — with images, pricing, ratings, and a Book Now button — right where they're already planning. Minutes to set up. No technical skills required.
Four ways to build
the right widget.
Every widget type serves a different use case. Match the right one to your content strategy and let Viator do the heavy lifting.
Destination
Automatically surface the most relevant experiences for any location. Set it once and Viator keeps it fresh.
Auto-populatedCategory
Pull in experiences by activity type — food & wine, walking tours, private tours, and more. Ideal for content organized around what travelers want to do.
By activity typeCurated
Handpick the exact experiences you want to highlight. Perfect when you know your audience and want full control over what appears.
Full controlDynamic
Let your website do the work. Products populate automatically based on signals from your site — destination, experience type, travel dates, or language.
Learn more →Two places to
deploy your widget.
Widgets work anywhere your audience is already spending time — on your site or directly in their inbox.
Up and running
in minutes.
No developer needed. Just a few clicks in your partner dashboard and your widget is live.
Log in to your Viator partner account
Navigate to Tools → Create Widget
Name your widget, select language and currency
Choose your widget type
Destination, Category, Curated, or Dynamic
Customize your widget
Select layout, number of experiences, and display elements like cancellation badges or button style.
Click Save and Generate Code
Copy and deploy
🌐 Website
Copy the code snippet and paste directly into your site
Select email width, generate HTML, paste into your campaign
Example: Destination widget embedded in a travel guide
See where widgets
can work for you.
From destination guides to email campaigns, widgets fit naturally into the content you're already producing.
Always-fresh experience listings
Running a guide to Rome? Embed a Destination Widget to surface top-rated tours and day trips — without manually updating the list every season.
Destination WidgetMatch experiences to your topic
Writing about the best food experiences in Southeast Asia? Drop in a Category Widget filtered to food & wine tours and let Viator surface the top picks automatically.
Category Widget
Contextual experiences at the right moment
Using Dynamic Widgets, automatically match experiences to the destination or dates a traveler is actively searching on your site.
Dynamic WidgetUse multiple widget types together
Mix Destination, Category, and Curated widgets across different sections of the same page to create a richer, more tailored experience for your audience.
Start building →