Unpacked 2024: Affiliate Year-In-Review

Thanks for being part of our incredible 2024!

Together this year, we helped travelers discover new destinations and experiences, launched new affiliate tools to help you grow your business, and more.

Let’s take a look at some of the highlights from this year.

Inspire followers, boost bookings

With Viator Shops, this year thousands of affiliates found a new way to showcase their favorite experiences through customized collections and shared them with followers through one easy-to-navigate link.

Track performance, drive growth

In early 2024, we launched the Performance Trends dashboard, empowering creators like you to optimize links and campaigns with data and actionable insights to drive growth.

You guided travelers to once-in-a-lifetime experiences.

With your creativity and support, travelers tapped into Viator’s 300,000 incredible experiences across the globe, exploring unforgettable destinations and bringing bucket list travel dreams to life.

2025 here we come.

Get ready for next year’s peak travel season with these resources from our Partner Resource Center.

Find in-demand experiences to promote

Learn more

Refresh your affiliate marketing fundamentals

Learn more

A Guide to Creating High-Converting Content with Viator Experiences

Make experiences part of your social media strategy

Learn more

FAQs

How much can I earn as a Viator Affiliate?

Viator Affiliates earn 8% commission on any experience booked within 30 days. When a user clicks your link, they’re “cookied,” which means you earn commission on any experience they book within that 30-day window, but you’ll receive the commission once the experience has been completed.

As your traffic and conversions grow, so do your earnings. The more you share, the more you earn!

How do I earn commission through Viator Shop?

You’ll earn 8% commission any time one of your followers (or potential followers) books an experience through your unique Viator Shop tracking link. So if the cost of an experience is $300 USD, you’ll earn $24 USD as your commission so long as the booking isn’t canceled. 

Click “create a link” from your Viator Shop to create your tracking link to share on your social media channels.

What will my followers see when they visit my Viator Shop?

Depending on where in your Viator Shop you’re linking to, your followers (and potential followers) will see different recommendations.

  • Shop Home Page: If you link here, your followers will see all of the Collections of recommendations you’ve organized as clickable tiles, and can choose which they’d like to explore.
  • Collections Page: If you link here, your followers will see all of your recommendations within a specific Collection. This could be a trip itinerary, bucket list inspiration, or any other creative theme you can think of.
  • Experience Page: If you link here, your followers will be able to get information on a specific recommendation, and book it directly if they’re ready to.
Where can I place a Viator link?

Anywhere you like! Share Viator links in your travel articles, blogs, social media posts, YouTube video descriptions, or even send them to friends and family via text or email. It’s easy and flexible, so you can reach your audience wherever they are.

What are the best ways to maximize my commission as a Viator Affiliate?

We’re here to help you succeed as a Viator Affiliate! Here are some expert tips to boost your commission:

  • Use Viator Selector: Discover, filter, and create affiliate links for excellent-quality and best-converting experiences easily with Viator Selector. It’s your shortcut to finding experiences that drive conversions!
  • Quality Content: Create engaging, informative content that resonates with your audience and showcases the uniqueness of Viator experiences.
  • Keyword Optimization and SEO: Target relevant keywords and follow SEO best practices to enhance your content’s visibility and attract active travelers.
  • Visual Storytelling: Enhance your content with captivating visuals, such as images and videos, to bring experiences to life for your audience.
  • Track your performance: Leverage Viator’s tools to track your performance, fine-tune your strategies, and maximize your Viator Affiliate earnings to the fullest.”