Shore excursions are at the heart of what makes a cruise unforgettable. They give travelers the chance to step off the ship and truly experience each destination—whether that means exploring historic cities, sampling local flavors, or discovering hidden natural wonders.
For Viator partners, bringing these experiences into your offering creates more value for travelers and new opportunities for your business. Shore excursions account for 30–40% of discretionary cruise spend, at an average of $139 per traveler, making them one of the most impactful ways to deepen customer satisfaction and drive revenue.
Viator’s Shore Excursions Offering
With 66,000+ excursions across 2,000 destinations worldwide, Viator provides unmatched choice and quality.
Our offering includes:
Worry-Free Shore Excursions (WFSE): Excursions are backed by a “Back to Ship Guarantee,” giving travelers peace of mind.
High-quality supply: Excursions are tagged and vetted for cruise-specific needs, with port pick-up points available for most products.
Superior inventory: Viator lists 10x the supply of competing OTAs and significantly more than cruise lines themselves.
The Shore Excursions Search Tool
White label partners can now embed a dedicated Shore Excursions search experience directly into their site.
Discovery is easy with these 3 steps:
Traveler enters cruise details: Travelers select their cruise line, ship, and sailing dates.
The Search Tool auto-matches their itinerary: The tool pulls ports of call and schedule.
Travelers discover excursions: Travelers see relevant excursions for each destination.
Choose how travelers search:
- Add a Shore Excursions tab alongside the general Viator search.
- Default to Shore Excursions only, for a cruise-first browsing experience.
This functionality ensures that customers see experiences directly tied to their cruise, encouraging confident booking and higher conversion.
Getting Started
Once enabled, your white label site will automatically support cruise-specific search. To activate:
- Select the Shore Excursion flag in the Viator Partner Platform (VPP).
- Configure your preferred default tab (All Experiences or Shore Excursions only).
- Hit publish—travelers can immediately start searching with their cruise details.
FAQs
What are Viator Shore Excursions?
Shore excursions are activities and experiences designed for travelers to enjoy while their cruise ship is in port. They’re tailored to the limited time passengers have at each stop, making it easy to explore, sightsee, or relax before reboarding.
How does the white label Shore Excursions tool work?
Travelers enter their cruise line, ship name, and sailing dates. The tool automatically matches their itinerary and shows excursions available at each port of call. Results are filtered by availability on those dates, making it simple to book confidently.
What makes Viator’s supply different?
Viator offers over 66,000 shore excursions across more than 2,000 destinations, far more than cruise lines themselves or other OTAs.
Many excursions include port pick-up options, and “Worry-Free Shore Excursions” (WFSE) provide a “Back to Ship Guarantee” for added peace of mind.
Can I integrate shore excursions into my existing catalog?
Yes. Partners can display shore excursions in a dedicated tab or alongside their full experiences catalog. The integration is responsive for desktop, mobile, and tablet, and requires minimal technical setup.
How do I enable the tool on my site?
Enable the Shore Excursions flag in the Viator Partner Platform (VPP). You’ll then choose whether to feature a dedicated tab or combine with “All Experiences.” Once published, the tool is live for your travelers.
Will travelers always get back to the ship on time?
Viator excursions are filtered by date to align with port stops. For maximum peace of mind, travelers can choose Worry-Free Shore Excursions, which provide return-to-ship coverage through our “Back to Ship Guarantee.”
What happens if a cruise itinerary changes?
Cruise itineraries are refreshed daily. If a cruise line updates its schedule, the tool will automatically update available excursions.
Are all excursions Worry-Free?
No. Only certain products are designated as Worry-Free Shore Excursions (WFSE). Travelers can filter by WFSE to easily find these experiences.
Do shore excursions support port pick-up?
Yes, most products include port pick-up options. Travelers can confirm this by selecting the port as their pick-up location on the product page.