How long does it take a hotel to launch?

White-label pages and affiliate integrations can go live in days to weeks, with no major engineering sprint required. A full Merchant API integration takes longer but gives complete control of the booking journey. Partners can start lightweight and expand later.

Viator for Hotels

A concierge revenue stream with nothing to manage.

Guests plan their stay around things to do, and Viator is the world's leading marketplace for travel experiences. Add 400,000+ tours and activities across the guest journey to grow revenue per guest — with nothing to source, price, or fulfill.

Start a conversation Choose your integration

A hotel guest taking in snow-capped mountain views from a design-forward suite before heading out to explore

74% of travelers rate activities & experiences as important to their trip

400,000+

Bookable experiences

2,500+

Destinations worldwide

Languages supported

9:41

Your Hotel

Reservation confirmedConfirmation #HV7K2P

Fri 13 Jun

OUT

Sun 15 Jun

Nights

Room

Deluxe King

Guests

You're going to Rome.

Make the most of your stay

Top experiences in Rome

Hand-picked for your travel dates · free cancellation

Skip-the-Line Colosseum & Roman Forum

4.9 · 2,431 reviews

from $68 / person

Trastevere Twilight Food Tour

4.8 · 1,209 reviews

from $95 / person

Rome Highlights by Golf Cart

4.7 · 864 reviews

from $52 / person

Skip-the-Line Colosseum & Roman Forum Tour

4.9 (2,431) 3 hours Guided

Skip-the-line entry to the Colosseum
Expert English-speaking guide
Free cancellation up to 24 hours before

From

$68

You're all set!

Skip-the-Line Colosseum & Roman Forum Tour

Sun, 15 Jun · 9:00 AM · 2 travelers

Booked in Your Hotel · Powered by

Example of a Viator-powered integration

The hotel opportunity

The gap between booking and arrival is yours to own.

Your guests are already planning what to do on their trip. They want a trusted way to book tours and activities, but most properties can’t offer experiences at scale. Connect to Viator to add bookable experiences for guests to enjoy.

Incremental revenue per stay

Add high-margin experiences to every booking.

Touchpoints at peak intent

Pre-arrival emails, check-in, and confirmations are prime discovery moments. We turn them into revenue moments.

Nothing to manage

Our catalog stays live and current. You never source product, set pricing, or handle fulfillment.

Already checked in

Leading hotel groups already offer Viator experiences across pre-arrival, concierge, and loyalty touchpoints.

Become a partner

Choose your integration

Start where your team is. Expand when you're ready.

One supply partner, three ways to integrate — from a no-code launch to full transactional control.

Live in days to weeks

White-label & Widgets

Launch-ready pages and embeddable widgets that put our catalog on your touchpoints fast, on brand, and with minimal engineering.

Go live without an engineering sprint
Embed across the customer journey
Hosted by Viator, branded as you

Get a white-label demo

Live in hours to days

Affiliate API

A content-only API that scales Viator's catalog across your site. We complete the sale, and you earn commission on every booking.

Viator is merchant of record
Viator handles customer service
Low friction, no operational lift

Start with affiliate

Live in weeks to months

Merchant API

A deep integration that runs the full journey on your own site. You're the merchant of record, with robust B2B support throughout.

Transaction happens on your site
You control pricing: markup or discount
Dedicated B2B support system

Request a demo

Built for hotels

APIs that adapt to your business.

Offer relevant, revenue-generating experiences for every reservation using the destination, trip duration, and property data you already have.

Curated for every guest

Use each guest's stay context — destination, dates, property type, and party mix — to surface experiences that fit the trip, so your booking flow works like an in-house concierge and grows ancillary revenue.

Property- and audience-level tailoring, from luxury or budget stays to families or solo travelers
Live pricing and availability, with experiences guests can add on at the point of booking
Localized, multi-language content that adapts to the guest's destination

Tripadvisor

Backed by Tripadvisor — trusted by travelers worldwide.

Viator is a Tripadvisor company, built on the world's largest travel-guidance platform and the review ecosystem your customers already know and trust.

One of the world's most recognized travel brands behind every booking
Reviews and ratings your travelers already rely on to decide
Enterprise-grade scale, reliability, and brand trust

1B+

Reviews and opinions on Tripadvisor powering traveler trust

Most-visited travel guidance brand worldwideFigures reflect Tripadvisor, Viator's parent brand.

Viator made it easy to give our customers access to world-class experiences without adding any operational overhead on our side. It's become a natural extension of the journey we offer.

Travel commerce partnerViator API integration

Get started

Add experiences to your guest journey.

Tell us about your hotel and we'll map the fastest path to launch: affiliate, white-label, or full Merchant API. No setup fees.

A consultative first conversation, not a sales pitch
Launch in days with white-label or affiliate
Partner Success team support, from day one

Start a conversation.

Tell us a little about your hotel and we'll reach out. All partners are subject to Partner Qualification to be eligible.

Ready to build now? Create your partner account for instant access to docs, tools, and your dashboard.

FAQ

Questions hotel teams ask first.

Still deciding? Talk to our team

How do hotels earn revenue from experiences?

Hotels add Viator's 400,000+ bookable experiences across the guest journey, from pre-arrival emails, in-app, check-in, and confirmation flows. Guests book tours and activities for their destination, and the hotel earns revenue with no inventory to manage.

How long does it take to launch?

White-label pages and affiliate integrations can go live in days to weeks, with no major engineering sprint. A full Merchant API integration takes longer but gives complete control of the booking journey. You can start lightweight and expand later.

Do we have to manage inventory or customer service?

No. With affiliate and white-label models, Viator is merchant of record and handles fulfillment, customer service, and cancellations. The catalog stays live and current automatically, and your team stays focused on hospitality.

Are there any costs to get started?

No setup fee. The Affiliate API has no signup costs at all. The Merchant API has no setup fee either, but requires a deposit prior to making live bookings based on projected sales (amount confirmed during qualification).