Partner with
a Tripadvisor company
Turn points into unforgettable experiences.
Members earn points to spend on something great. Connect to 400,000+ tours and activities so every redemption feels like a reward your members actually want, not another gift card.
Programs already earning with Viator
Things to do in Rome
Redeem with points · free cancellation
Skip-the-Line Colosseum & Roman Forum
Trastevere Twilight Food Tour
Rome Highlights by Golf Cart
Powered by Viator
Skip-the-Line Colosseum & Roman Forum Tour
- Skip-the-line entry to the Colosseum
- Expert English-speaking guide
- Free cancellation up to 24 hours before
Redeemed!
Points deserve a better redemption than a merchandise catalog.
Members earn points to spend on something great, but most redemption catalogs offer the same predictable gift cards and gadgets. Experiences are the reward members actually want, and it's inventory most programs don't have today.
A redemption members want
400,000+ quality-scored experiences across 2,500+ destinations, ready to sit alongside your existing catalog.
Flexible earn-and-burn
Points alone, points plus cash, or a straight cash top-up — mapped to your program's existing redemption tiers.
No redemption catalog to build
Viator supplies the content, pricing, and fulfillment. Your team manages points, not inventory.
Leading loyalty and rewards programs already offer Viator experiences as a redemption option for their members.
Start where your team is. Expand when you're ready.
One supply partner, three ways to integrate — from a no-code launch to full transactional control.
White-label & Widgets
Launch-ready pages and embeddable widgets that put our catalog on your touchpoints fast, on brand, and with minimal engineering.
- Go live without an engineering sprint
- Embed across the redemption journey
- Hosted by Viator, branded as you
Affiliate API
A content-only API that scales Viator's catalog across your redemption site. We complete the sale, and you earn commission on every redemption.
- Viator is merchant of record
- Viator handles customer service
- Low friction, no operational lift
Merchant API
A deep integration that runs the full redemption journey on your own site. You're the merchant of record, with robust B2B support throughout.
- Transaction happens on your site
- You control pricing: markup or discount
- Dedicated B2B support system
APIs that adapt to your business.
Turn points into once-in-a-lifetime experiences with 400,000+ tours and activities, curated by quality and bookable right inside your program.
Experiences as a rewards currency
Use net and retail pricing to set your own point values and margin, and let members redeem or earn across a catalog curated for quality.
- Net and retail pricing exposed, so you control point values and subsidy
- Curate by quality signals: top-rated, best-value, and unique experiences
- Membership-aware booking, so your program context travels with every redemption
Tripadvisor
Backed by Tripadvisor — trusted by travelers worldwide.
Viator is a Tripadvisor company, built on the world's largest travel-guidance platform and the review ecosystem your members already know and trust.
- One of the world's most recognized travel brands behind every redemption
- Reviews and ratings your members already rely on to decide
- Enterprise-grade scale, reliability, and brand trust
Our members already count on Travel Pass for real value and easy rewards. Viator lets us take that beyond the hotel, turning points into experiences across their whole trip.Sonesta Travel PassViator partner
Add experiences to your rewards program.
Tell us about your program and we'll map the fastest path to launch: affiliate, white-label, or full Merchant API. No setup fees.
- A consultative first conversation, not a sales pitch
- Launch in days with white-label or affiliate
- Partner Success team support, from day one
Start a conversation.
Tell us a little about your program and we'll reach out. All partners are subject to Partner Qualification to be eligible.
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