Partner with
a Tripadvisor company
Own the high-intent window after the ticket.
Travelers plan their trips around things to do, and Viator is the world's leading marketplace for travel experiences. Connect to 400,000+ tours and activities after the flight is booked to capture ancillary revenue and inspire the next leg of your customer's journey.
Airlines already building revenue with Viator
Top experiences in Rome
Hand-picked for your travel dates · free cancellation
Skip-the-Line Colosseum & Roman Forum
Trastevere Twilight Food Tour
Rome Highlights by Golf Cart
Powered by Viator
Skip-the-Line Colosseum & Roman Forum Tour
- Skip-the-line entry to the Colosseum
- Expert English-speaking guide
- Free cancellation up to 24 hours before
You're all set!
The post-ticket window is high-intent — and mostly empty.
Airlines earn most non-seat revenue from bags, seat upgrades, and car rentals. But experiences are what travelers actually plan their trips around, and that revenue is almost entirely uncaptured.
Relevant at scale
400,000+ quality-scored experiences across 2,500+ destinations with inventory for any route you fly.
Pre-trip touchpoint
Confirmations, apps, and pre-departure emails are prime discovery moments. We turn them into revenue moments.
Curate for your travelers
Show only the destinations and categories that fit your routes — with descriptions, photos, reviews, and prices ready to display.
Leading airlines already distribute Viator experiences across inflight content, post-booking emails, and rewards redemption.
Start where your team is. Expand when you're ready.
One supply partner, three ways to integrate — from a no-code launch to full transactional control.
White-label & Widgets
Launch-ready pages and embeddable widgets that put our catalog on your touchpoints fast, on brand, and with minimal engineering.
- Go live without an engineering sprint
- Embed across the customer journey
- Hosted by Viator, branded as you
Affiliate API
A content-only API that scales Viator's catalog across your site. We complete the sale, and you earn commission on every booking.
- Viator is merchant of record
- Viator handles customer service
- Low friction, no operational lift
Merchant API
A deep integration that runs the full journey on your own site. You're the merchant of record, with robust B2B support throughout.
- Transaction happens on your site
- You control pricing: markup or discount
- Dedicated B2B support system
The Viator team made the implementation of our private-label website seamless, providing a quick and efficient setup process.
APIs that adapt to your business.
Because your API connection knows where each passenger is headed — and for how long — it can turn the post-booking window into relevant, revenue-generating experiences.
Itinerary-matched experiences
Use each traveler's trip context — destination and dates — to surface experiences that actually fit their trip, so your booking flow works like an automated travel agent and grows ancillary revenue.
- Localized, multi-language content that adapts to the traveler's destination
- Live pricing and availability, with airport-pickup and transfer products ready to add on at checkout
- IATA-aware by design, so integration speaks your team's language from day one
Tripadvisor
Backed by Tripadvisor — trusted by travelers worldwide.
Viator is a Tripadvisor company, built on the world's largest travel-guidance platform and the review ecosystem your customers already know and trust.
- One of the world's most recognized travel brands behind every booking
- Reviews and ratings your travelers already rely on to decide
- Enterprise-grade scale, reliability, and brand trust
Viator made it easy to give our customers access to world-class experiences without adding any operational overhead on our side. It's become a natural extension of the journey we offer.Pelago by Singapore AirlinesViator partner
Add experiences to your post-booking journey.
Tell us about your airline and we'll map the fastest path to launch: affiliate, white-label, or full Merchant API. No setup fees.
- A consultative first conversation, not a sales pitch
- Launch in days with white-label or affiliate
- Partner Success team support, from day one
Start a conversation.
Tell us a little about your airline and we'll reach out. All partners are subject to Partner Qualification to be eligible.
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